Data Protection


1. Introduction

The following privacy policy was created to be compliant with the General Data Protection Regulation (GDPR) and the ePrivacy directive which has been implemented in several laws in the EU. The scope of the ePrivacy directive is the protection of personal data in the context of electronic communication. It was planned, together with the GDPR, to pass the ePrivacy regulation, which will replace most of the laws based on the ePrivacy directive. As the directive hasn’t been passed yet, the privacy policy may need to be changed after the ePrivacy regulation enters into force – which can most likely not be expected before 2021.


2. Technical measures

The website does use https (with TLS 1.2) with a strong key exchange and a strong cipher. The transfer is therefore adequately secured by using state-of-the-art-encryption. Even though TLS 1.2 is not the newest version of the encryption protocol, it is still state of the art and can be deemed as secure. However, the use of TLS 1.3 is recommended.


3. Tracking tools

Multiple tracking tools are being used on the website. Tracking tools generally require a consent of the data subject. Therefore, no processing of personal data with the help of tracking tools should be performed before the data subject declares the consent. Even though a so-called cookie-banner is implemented on the website, this banner does not have any functionality:

Even though the visitor of the website did not click on “I accept”, the tracking already starts. The cookie-banner obviously has no functionality apart from setting a “core-cookiebar”-Cookie once the user clicked one of the two buttons. The language selection has no effect on the language of the cookie banner. The cookie-banner is always displayed in English.


3.1. Facebook pixel

The Facebook pixel is used to connect the website visitor with the Facebook account of the visitor. This data is used by the operator of the website to measure and track the visitors of the website. Apart from that, this data is used by Facebook to complete the profile of the Facebook user. Since this personal data is being transferred to Facebook and the interest of the data subject outweigh the interest of the website operator (controller) here, a consent is necessary for this transfer.


3.2. Google Analytics

Google Analytics is implemented on the website. The anonymizeIP-function of Google Analytics has not been implemented and therefore the complete IP address of the website visitor is being processed for the tracking with Google Analytics. Due to reasons of data minimization it is recommended to truncate the IP address by the last 3 digits and to only implement Google Analytics once the user declare the consent.


4. Privacy policy

Dear visitors of our Internet portal,

thank you for visiting our website. To make you feel comfortable while visiting our website, we would like to inform you about the handling of your data. The following data protection regulations are intended to inform you about how we collect, use and pass on your personal data. Responsible for this website is Baettr Sales & Services A/S.

The protection of your privacy is very important to us. For this reason, we have designed our website in a way that it can be used anonymously. We use information that we receive and store during your visit of our website exclusively for internal purposes and to improve the design of the website. We store the IP address transmitted by your web browser for a period of seven days in order to detect, limit and eliminate faults or errors (e.g. attacks on our servers). After this period has expired, we delete or anonymize the IP address.  We use the IP address exclusively for the above-mentioned security purposes. Further information on the processing of the IP address can be found in the following section "Usage data".


Usage Data

When you visit our website, so-called usage data is temporarily stored on our web server for statistical purposes as a protocol in order to improve the quality of our website. This data set consists of

  • the page from which the file was requested,
  • the name of the file,
  • the date and time of the query,
  • the amount of data transferred,
  • the access status (file transferred, file not found),
  • the description of the type of web browser used,
  • the IP address of the requesting computer, which is shortened in such a way that a personal reference can no longer be produced.

We use this information to enable the access to our website, to control and administrate our systems and to improve the design of our websites. The creation of personal user profiles is excluded. Data about individuals or their individual behavior is not collected.


Data transmission to third parties

We do not transfer your personal data to third parties.


Our service providers

We're using service providers to operate our website and other internet services. These service providers are strictly bound to our instructions with a contract according to Article 28 GDPR.



Cookies are small files that are stored on a visitor's hard drive. They allow information to be stored for a certain period of time and to identify the visitor's computer. Only so-called session cookies are used to control your visit of our site, which are automatically deleted when you close your browser. There is no permanent storage of data on your computer. You can set up your browser so that it informs you about the placement of cookies. This makes the use of cookies transparent for you.


Google Analytics

We use Google Analytics, a web analysis service of Google Inc. (hereinafter "Google"). Google Analytics uses cookies to help us to analyze how users use the website. The information generated by the cookie about your use of our website is usually transferred to a Google server in the USA and is stored there. However, due to the activation of IP anonymization on our website, Google will shorten your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases the full IP address will be transmitted to a Google server in the USA and will be shortened there. Google will use this information on our behalf to evaluate your use of our website, to compile reports on the website activity and to provide us with other services relating to the website and internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings in your browser, however please note that if you do this you may not be able to use the full functionality of our website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of our website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in here.

For more information, please visit or (general information on Google Analytics and data protection). Please note that the code "gat._anonymizeIp();" has been added to Google Analytics in order to ensure anonymous collection of IP addresses (so-called IP masking).

The legal basis for the processing is your consent according to Art. 6 para 1 lit. a GDPR.

You can revoke your consent at any time to prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie is set to prevent future collection of your data when you visit the website: Disable Google Analytics.

Facebook Pixel

We are using the Facebook pixel to measure the performance and how the users use our website. With the help of the Facebook pixel your visit on our website can be connected to your Facebook profile to generate advertisements based on your interests. This data will also be processed by Facebook. For further information on the processing of your data by Facebook, please click here.

The legal basis for the processing is your consent according to Art. 6 para 1 lit. a GDPR. You may revoke your consent at any time by clicking here.



To protect your data from unwanted access, we use an encryption method on our pages. Your information is transmitted from your computer to our server and vice versa via the internet using 128-bit TLS encryption (Transport Layer Security). You can recognize this by the fact that the lock symbol on the status bar of your browser is closed and the address line starts with https://.


Your rights as a user

As a user, you have the right to request information about what personal data is stored by us and for what purpose it is stored. In addition, you may have incorrect data corrected or data deleted that is inadmissible or no longer necessary to be stored. You also have the right to transfer your data and to object in front of a data protection authority. We are at your disposal for information, wishes or suggestions on the subject of data protection.


Data protection officer

Our data protection officer will be happy to provide you with information or suggestions on the subject of data protection:

Peter Suhren
phone: +49 421 69 66 32 80



Informationen zum Datenschutz gem. Art. 13 DSGVO

Wir, die Baettr Gruppe, die aus den unten aufgeführten Unternehmen besteht, verarbeiten Ihre Daten, die Sie uns per E-Mail zukommen lassen, zu Zwecken der Kommunikation mit Ihnen und speichern diese Daten in unseren Systemen. Verantwortlich für die Datenverarbeitung ist jeweils die Stelle, die sich aus der Signatur des E-Mail-Absenders ergibt.

Rechtsgrundlage ist hierbei regelmäßig Art. 6 Abs. 1 lit. f) DSGVO. Wir verfolgen hierbei das Interesse, Ihnen Informationen über unsere Produkte bzw. über unser Unternehmen bereitstellen zu können oder Anfragen von Ihnen zu beantworten.


Weitergabe Ihrer Daten

Wir geben Ihre Daten nicht an Dritte weiter. Die Daten werden lediglich für den o. g. Zweck verwendet. Bei der Verarbeitung Ihrer Daten werden wir von Dienstleistern unterstützt. Diese Dienstleister betreiben beispielsweise unsere Server, auf denen Ihrer Daten abgespeichert sind und sind bei der Verarbeitung der Daten streng von unseren Weisungen abhängig.


Speicherdauer der Daten

Die Daten werden nur so lange gespeichert, wie wir gesetzlichen Aufbewahrungspflichten unterliegen. Im Anschluss daran, oder wenn Sie uns darum bitten, werden wir Ihre personenbezogenen Daten löschen.


Rechte als betroffene Person

Dadurch, dass Sie von der Datenverarbeitung betroffen sind, haben Sie das Recht auf Auskunft über die bei uns gespeicherten Daten, das Recht auf Berichtigung, Löschung, Einschränkung der Verarbeitung, Übertragung der Daten und ein Recht auf Widerspruch bezüglich der weiteren Verarbeitung. Darüber hinaus können Sie eine einmal erteilte Einwilligung zur Verarbeitung Ihrer aten widerrufen, sofern sie uns eine solche erteilt haben. Schließlich haben Sie das Recht, sich bei einer Aufsichtsbehörde zu beschweren, sofern Sie der Ansicht sind, dass durch uns eine unzulässige Verarbeitung Ihrer Daten stattfindet.

Unser Datenschutzbeauftragter ist Peter Suhren, FIRST PRIVACY GmbH, Konsul-Smidt-Str. 88, 28217 Bremen,, Fax: +49 (0) 421 69 66 32 11, Telefon: +49 (0) 421 69 66 32 80


Art. 13 GDPR-information om dataskydd

Vi, Baettr Group, som består av de företag som anges nedan, behandlar dina uppgifter som du skickar till oss via e-post för att kunna kommunicera med dig och vi sparar denna information på våra servrar. Vem som är dataskyddsansvarig framgår av e-postavsändarens signatur.


Utlämnande av dina uppgifter

Vi överför inte dina uppgifter till en tredje part. Uppgifterna används endast för ovan nämnda ändamål. Tjänsteleverantörer hjälper oss med behandlingen av dina uppgifter. Dessa tjänsteleverantörer hanterar exempelvis våra servrar som dina data sparas på och är helt beroende av våra instruktioner vid bearbetning dina uppgifter.


Lagring av dina uppgifter

Dina uppgifter sparas endast under den tid vi enligt lag har skyldighet att göra det. Vi kommer därefter, eller om du ber oss göra det, att radera dina personuppgifter.


Dina rättigheter som uppgiftsinnehavare

Eftersom du påverkas av databehandlingen har du rätt att få information om de uppgifter som sparas av oss, rätt att ändra, radera och begränsa hanteringen, rätt att överföra dina uppgifter samt rätt att invända mot vidare bearbetning. Dessutom kan du återkalla ditt samtycke till behandling av dina uppgifter, förutsatt att du har gett oss ett sådant samtycke. Slutligen har du rätt att klaga till en tillsynsmyndighet om du anser att vår behandling av dina uppgifter strider mot lagen.

Dataskyddsansvarig hos oss är Peter Suhren, FIRST PRIVACY GmbH, Konsul-Smidt-Str. 88, 28217 Bremen,, Fax: +49 (0) 421 69 66 32 11, Telefon: +49 (0) 421 69 66 32 80

Name / Namn Address / Adresse / Adress Representative / Vertreter / Representant
Baettr Holding GmbH Johann-Rathje-Köser-Strasse 7, 21683 Stade, Tyskland Ingo Knecht
Baettr Sales and Services A/S Smed Hansens vej 27, 6940 Lem, Denmark Ingo Knecht
Baettr Lem A/S Smed Hansens vej 27, 6940 Lem, Denmark Ingo Knecht
Baettr Guldsmedyhyttan AB Elzwiks väg 1, 711 78 Guldsmedshyttan, Sverige Ingo Knecht
Baettr Stade GmbH Johann-Rathje-Köser-Strasse 7, 21683 Stade, Tyskland Ingo Knecht